Corporate Co. Synopsis

Established in 2008 with its head office in Singapore; StudioNorm has defined itself as a design consultancy focused on the hospitality industry dedicated to create bespoke pieces of furniture, furnishings and interior architecture.

StudioNorm also holds an in-house label ‘normform’ which distributes across the hospitality industry and beyond in diverse landings.


To become a globally recognized Design Consultancy specialized in the Hospitality Industry.


To foster a passionate design culture internally and a passionate service externally.


StudioNorm pays utmost attention to understanding the client’s needs in order to deliver the best results and designs. We have served various industries with creative outputs in areas of;

• Hospitality/ Lifestyle Furniture & Furnishings
• Hospitality/  F&B/ Commercial/ Residential Interior Achitecture

"We want to establish a passionate culture of dedicated service to our clients by fully understanding what they want and anticipating their vision by offering them insights which reveals as results that are more than practical and pleasing to them, this is how we foster a passionate design culture internally and a passionate service externally."



Anantara Chiang Mai
Amara Hotel
Asia Pacific Breweries
Breadtalk Group
Capella Singapore
Capri at Changi Business Park
Conrad Centennial Singapore
Carlton City Hotel
Crowne Plaza Singapore
Classic Fine Foods Singapore
Fairmont Singapore
Four Seasons Kuda Huraa
Four Seasons Seychelles
Four Seasons Singapore
Frasers Riverside Singapore

Fullerton Hotel
Fullerton Bay Hotel
Grand Hyatt Singapore
Grand Park City Hall
Grand Park Orchard
Grand Copthorne Waterfront Hotel
Goodwood Park Hotel
Holiday Inn Atrium Singapore
Hilton Hotel Zhongshan
Hilton Hotel Singapore
Hilton Worldwide
JP Pepperdine Group
Ku De Ta Singapore
Intercontinental Singapore
Intercontinental Robertson Quay

M Hotel
Marina Bay Sands
Marriot Hotel
Marina Mandarin
Mandarin Orchard
Novotel Clarke Quay
Orchard Hotel
Oasia City Centre
Pan Pacific Singapore
Pan Pacific Orchard
Park Hotel Clarke Quay
Parkroyal on Beach Road
Parkroyal Hotel at Kitchener
Parkroyal on Pickering
Rasa Sentosa by Shangri-La

Regent Hotel Singapore
Royal Plaza on Scotts
Resorts World Sentosa
Ritz Carlton Singapore
Shangri-La Doha
Sofitel So Singapore
Sofitel City Centre
St Regis Singapore
Swissotel, The Stamford
Singapore Chef’s Association
The Empire Hotel (Brunei)
The Sentosa Resort and Spa
Unilever Food Solutions
W Hotel Singapore


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Home & Decor

August 2017

StudioNorm was invited to design products based on “Creating the SG style” which pays tribute to Singapore’s late founding prime minister, Lee Kuan Yew.


June/ July 2015

Canaan Desk in FORM June/July 2015

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Main Office
Tagore 8
421 Tagore Industrial Ave #04-18
Singapore 787805
+65 6610 1189
SMC Design Inc.
Apt. Mediterania Tower A
Jln, Boulevard bukit Gading Raya Jakarta 14240